The Journal
Insights & Guides
Notes on video, web, and the craft of making small businesses impossible to ignore.
The First Three Seconds: Why People Scroll Past Your Business Video
Most small business videos lose their audience before the message starts. Here's what to change in the first three seconds — and how to edit for retention.
Read postWhy Your Small Business Podcast Isn't Growing — And What to Fix in the Edit
Most small business podcasts don't fail because of the content. They stall because of pacing, packaging, and the clips that never got made. Here's what to fix.
Read postWhy Motion Graphics Make a Small Business Look Bigger Than It Is
Lower thirds, animated logos, and on-screen text do more than decorate a video — they build the visual consistency that makes customers remember your business.
Read postOne Shoot, Ten Posts: How to Repurpose One Video Into Weeks of Content
A practical guide for small business owners on turning a single video shoot into weeks of YouTube, social, and website content — without filming more than once.
Read postHow Video Content Can Boost Your Small Business's Local SEO
Why video matters for local search rankings — and simple, practical ways small business owners can use it to get found online.
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